[00:00:04.240] All right. [00:00:04.880] Let's get started. [00:00:07.560] Welcome and thank you for joining us today. [00:00:10.240] My name is Karen Campbell Jones, [00:00:11.800] and I'm the director of growth marketing here at Eagle Software. [00:00:15.720] It is my pleasure to host today's webinar. [00:00:18.120] 11 Lessons Learned for a Successful Internet Launch. [00:00:21.720] Today I'm joined by Rebecca Riley, senior director of Solution [00:00:25.480] Delivery, and John Templin, Solutions architect at Igloo Software. [00:00:30.400] Together, Rebecca and John will lead us through today's webinar. [00:00:33.880] With that, let's get started. [00:00:35.520] Over to you, Rebecca. [00:00:37.320] Thanks, Karen. [00:00:38.160] Thank you. So much for having me today. [00:00:40.680] As Karen mentioned, I'm Rebecca O'Reilly. [00:00:42.440] I'm the senior director of Solution Delivery here at Igloo. [00:00:46.560] A little bit about myself. [00:00:47.920] I've been at Igloo for about four years now. [00:00:51.000] I originally started as a solutions consultant myself [00:00:54.880] and have since moved into a leadership role. [00:00:56.760] So I've got the absolute privilege [00:01:00.000] of leading a team of digital workplace [00:01:03.000] experts comprised of project managers, solutions [00:01:07.080] consultants, implementation specialists and visual designers. [00:01:10.960] And our team is responsible for helping to implement [00:01:15.240] net new customers as well as working with some of our existing customers on [00:01:20.400] continuing to evolve and grow their digital workplace. [00:01:24.000] My team are amazing people to work with, [00:01:27.480] and this webinar is actually based off of a brainstorming session that we had. [00:01:33.240] Through their experience of [00:01:35.800] implementing digital workplaces, I would say in the last four years [00:01:39.760] that I've been here, I've probably been involved in [00:01:43.080] or had oversight over about 300 plus digital workplaces. [00:01:48.120] So these 11 lessons are based on quite a bit of experience [00:01:52.440] that we've had with our customers and watching them [00:01:55.800] go from some ideas to a really successful digital workplace. [00:02:00.920] So that's my introduction. [00:02:02.400] John, do you want to introduce yourself? [00:02:04.160] Yeah, my name is John Penland. [00:02:05.480] I am a solution architect here at Igloo. [00:02:07.720] I've been with Igloo about six years now. [00:02:10.480] Like Rebecca, I've been involved in hundreds of implementations. [00:02:14.160] I started here as a project manager [00:02:15.880] leading our projects and leading our customers through our implementation. [00:02:19.880] And I've helped as a consultant and I've led the implementation [00:02:23.000] specialist team, [00:02:24.560] and now I have the privilege of helping the team with processes [00:02:28.280] and helping our customers with the right architecture and build for their sites. [00:02:32.400] So with that, I will move into our. [00:02:38.280] First. Lesson. [00:02:40.080] OK, so lesson one, don't get stuck in a loop. [00:02:44.920] It's easy to want a new and modern platform for your digital workplace. [00:02:49.480] You may be coming from an existing digital workplace, an existing intranet, [00:02:54.000] or a variety of disparate systems and tools technologies. [00:02:58.920] You may have lots of knowledge in people's heads [00:03:02.160] or hard drives, and you're trying really to [00:03:05.600] pull that all into [00:03:07.120] one useful place within your digital workplace. [00:03:11.360] It's pretty easy to kind of fall back into old process this [00:03:15.720] and try to recreate what you had on a new platform. [00:03:19.640] But it's actually a great opportunity to think about [00:03:22.480] how you want to do things, how you might want to do things, differently, [00:03:26.760] and to really root that in your your strategy. [00:03:30.840] Think about what your strategic goal is for your new digital [00:03:33.880] workplace and challenge yourself to try something new. [00:03:37.360] I think that this is one thing that our team is is really good at, [00:03:40.480] and that is partnering with our customers in challenging, challenging them [00:03:45.200] to break out of their comfort zone and and try something different. [00:03:50.680] You know what's worked well? [00:03:52.360] You know what might not have worked well and really [00:03:57.240] thinking about what you want to lean into and what you want to sort of move away [00:04:01.120] from is a great place to start with your digital workplace [00:04:04.920] and it's a really great attitude to have when you go into a new implementation. [00:04:09.560] And we love working with customers who have have really thought about what [00:04:13.920] what good is going to look like for them [00:04:16.160] and how they might want to challenge themselves. [00:04:19.720] OK. So that was lesson one. [00:04:22.800] Lesson number two, what got you here won't necessarily take you there. [00:04:27.880] So again, having a really strong strategy, understanding [00:04:32.600] what your corporate priorities are, what you're looking to achieve, [00:04:36.000] your digital workplace is going to be that basis of giving you the direction [00:04:41.520] of where you want to go Understanding [00:04:44.520] that the things, the processes, the, the, [00:04:48.480] you know, the structure that got you to where you are now might not be the thing [00:04:53.440] that's going to get you where you want to go with your overall strategy. [00:04:57.160] Again, our team works really closely with our customers and understanding [00:05:02.280] what their specific goals are and not necessarily [00:05:06.360] just what you're going to do with a generic digital workplace. [00:05:09.480] What do you as an organization want to be able to do? [00:05:12.480] With your digital workplace? [00:05:14.080] Who do you have in your team to be able to manage it? [00:05:18.120] What do your end users need? [00:05:21.080] We will then [00:05:21.720] take that goal, those strategic priorities, [00:05:25.080] those corporate corporate goals, [00:05:27.880] and apply the platforms, [00:05:31.440] capabilities depth, features, tools to helping you achieve that. [00:05:37.280] That corporate goal, that strategic, [00:05:40.360] that strategic growth that you're looking to achieve [00:05:43.680] So I think that that's one area where the partnership [00:05:47.160] of working with customers who understand their business very well [00:05:50.640] and working with our experts who understand the platform very well, [00:05:54.720] you know, weaving that together in a really robust [00:05:57.720] implementation framework to take you step by step, [00:06:01.120] that's really going to be one of the key drivers for change [00:06:04.960] and achieving what you're looking to achieve with your digital workplace [00:06:12.880] Lesson number three [00:06:14.520] Your intranet is not a Web site. [00:06:17.520] Your intranet exists online, but thinking about it as a website [00:06:21.160] is something that we see quite often with our customers and that we have to [00:06:24.640] sort of work with them on understanding the differences. [00:06:28.200] So, John, I think as our solution [00:06:31.160] architect, as an expert in implementation, [00:06:35.400] you help our [00:06:35.880] customers with this in their implementation every day. [00:06:39.000] What kinds of interactions you see within a digital workplace [00:06:42.320] that separate it from a website? [00:06:45.720] Yeah, it's a great question [00:06:46.800] and something that customers ask about and are thinking about a lot. [00:06:51.160] A website is really about consumption. [00:06:53.320] It's about pulling information down. [00:06:55.040] So it might be your company website. [00:06:56.560] It might be [00:06:58.440] something you found through Google. [00:07:00.280] It might be just a website where you're going for information. [00:07:03.000] A digital workplace is more about [00:07:04.800] collaboration. It's about working together, [00:07:06.680] so it might be working together on a document. [00:07:09.160] It might be having a conversation around [00:07:12.840] the last news post from the executive. [00:07:15.800] It might be updating in a swap or using an associate [00:07:19.880] or talking about something social. [00:07:22.280] A lot of customers have that social element and having those dialog. [00:07:25.360] So it's really more about that, that interaction [00:07:27.640] and that that collaboration between people. [00:07:29.960] Yeah, that's that's a great way of putting it. [00:07:32.480] And then again, like understanding what it's going to be, that draw, [00:07:35.480] what is going to drive that multi-dimensional way of engaging your end [00:07:39.320] users is is really how we set [00:07:42.480] the digital workplace apart from a typical website. So [00:07:47.000] yeah, that that's a really great way [00:07:49.440] of thinking about it, that, that interaction, which is going to drive [00:07:53.000] so much more engagement and in collaboration [00:07:57.840] OK, lesson number four, know your purpose. [00:08:02.480] A true digital workplace provider can help you achieve [00:08:05.240] your goals for launch and also your longer term goals. [00:08:08.640] So your launch is really about setting [00:08:12.600] a solid foundation for all of the engagement and adoption [00:08:17.920] and again, like I was saying, the achievement [00:08:20.280] of your corporate priorities and your goals down the road, [00:08:24.480] we really do try to work with our customers [00:08:27.720] in partnership and understanding what do you want to achieve? [00:08:31.360] What is good going to look like, say, three or four years from now? [00:08:35.440] We know that it takes a long time for a digital workplace to mature [00:08:39.600] and for all of those great things to to happen. [00:08:42.840] And each step along the way is going to help further [00:08:46.880] you along to achieve those goals down the road. [00:08:50.560] But setting yourself up for a really solid launch and prioritizing [00:08:54.520] some of those key interactions, those key tools and systems and capabilities [00:09:00.480] for launch are really what is going to again, lay [00:09:03.680] a solid foundation that you can build upon in the future. [00:09:07.480] And it's it's very easy as well to say this is what we're going to do at launch. [00:09:12.440] But then [00:09:14.400] I think [00:09:14.640] another thing that we do at Igloo that is super important [00:09:19.000] and part of that partnership is, is [00:09:21.480] lay out how you're going to build upon that solid launch. [00:09:25.360] So working to identify and document [00:09:29.760] a strategic roadmap that becomes a living and breathing kind of document [00:09:33.400] that you'll work with, identifies what you're going to set up for day one [00:09:38.400] and then how you can incrementally develop the digital workplace [00:09:43.680] the way that, you know, an office grows and evolves. [00:09:47.360] As businesses change and as our needs change, [00:09:51.720] so too should a digital workplace. [00:09:54.520] We in the solution delivery team work [00:09:57.120] with our customers and understanding how that purpose evolves [00:10:00.960] and what you might want to do to get [00:10:03.360] the most of your digital workplace both now and down the road [00:10:09.360] OK, lesson number five, know your audience [00:10:14.640] so you know the end user is really the [00:10:17.280] the the critical piece [00:10:20.120] and the critical stakeholder that you need to think about. [00:10:23.960] How are they going to engage with the digital workplace? [00:10:27.280] What do they need to get out of it? What do they want to get out of it? [00:10:30.240] What is going to be the thing that is going to pull them in? [00:10:33.920] And what are the pieces or the content [00:10:37.840] that's going to keep them there and keep them coming back? [00:10:40.680] It's really important that you structure a digital workplace in a way [00:10:44.120] that is both business critical but also engaging and drives adoption. [00:10:48.960] John mentioned some social conversations that might happen [00:10:52.080] within the digital workplace, so it's really nice to balance out [00:10:55.680] some of those key links to sources of information or systems [00:11:00.480] that we use, but also really engaging content, driving communications [00:11:05.280] and making sure that the knowledge [00:11:06.720] that's held within the digital workplace is relevant to your users [00:11:10.720] day jobs, as well as being a part of your overall company and its culture, [00:11:16.600] making sure that you set [00:11:18.040] that up in a way that is manageable [00:11:21.040] for your administrators, for your SMEs, for your stakeholders, [00:11:25.160] and is reflective of what your executive sponsor [00:11:28.200] and your leadership team is looking to achieve, is all a piece [00:11:32.040] of making that an overall success and something that is going to be [00:11:36.120] maintainable down the road. [00:11:38.160] And so understanding your team's [00:11:41.040] goals, understanding a variety of different goals [00:11:44.280] and the overall, again, corporate priorities [00:11:47.640] those are all going to be really critical pieces of your overall digital [00:11:50.720] workplace strategy. [00:11:52.200] And ultimately they should all work towards [00:11:55.880] making it impactful and important [00:11:59.040] for your end users and maybe the audiences because that's really [00:12:04.520] who it's intended to be serving. [00:12:08.480] So. Lesson [00:12:13.400] number six, Be Ready to Decide [00:12:16.520] feels pretty easy to kick the can down the road [00:12:19.680] to think about things and, you know, ruminate over decisions for a long time. [00:12:24.840] But having an implementation team that is on your side, having the right [00:12:31.600] decision makers in the room at the right time, that's all really important. [00:12:36.520] And it really helps to maintain the momentum of the implementation process. [00:12:41.040] So basing your strategy around the [00:12:46.680] or sorry, basing your attendance around your strategy [00:12:49.320] is going to be an important piece and making sure that [00:12:55.120] that you've got the right people in the right in the room at the right time. [00:12:59.040] Your project manager will work with you on identifying who they think [00:13:03.080] might be great stakeholders to have in the right meetings at the right time. [00:13:08.120] They know the agendas. [00:13:09.200] They know our implementation framework, which we base our implementation on, [00:13:14.080] and they can help you to get the right decision [00:13:17.360] makers in the room at the right time. [00:13:20.440] I think one of the things too is as we make [00:13:22.040] decisions, we're not lock in stone with what's right. [00:13:24.440] We can make changes as we go. [00:13:26.760] So as if you decide you're going to go down one path and you realize [00:13:31.120] a couple of weeks or a couple of hours later that that wasn't [00:13:33.960] the right choice, we can change that and we can adjust the structure. [00:13:37.880] There's very few things that you can't change. [00:13:39.720] So very few decisions that you're locked into. [00:13:41.760] A lot of those are things that we can manipulate and we can change as we go. [00:13:45.040] Yeah, it's it's always great to kind of make a decision and see how it works. [00:13:50.880] You know, the further you get along the implementation process, [00:13:54.040] you can you can see is this the right decision? [00:13:56.600] And we, you know, have we set this up in a way that's going to be successful. [00:13:59.960] And again, people like John who have that platform Expertize understand how [00:14:05.360] some of the key configuration decisions that you make [00:14:07.600] will impact the end user or the administrator. [00:14:10.880] And if it's not set up in the way that you like, [00:14:13.360] we can go back and change you know, a majority of the decisions we make our are [00:14:19.200] our changeable. [00:14:19.920] So that's why it's it's nice to be able to make those decisions [00:14:24.440] see how it works and go back and evolve it if it's needed. [00:14:32.440] So lesson [00:14:33.200] number seven is sort of related to [00:14:34.920] some of these other lessons about managing upward [00:14:39.160] again, like having the right people to make the right decisions [00:14:42.360] in the room at the right [00:14:43.280] time is really, really important because nobody wants to say yes. [00:14:47.160] Is a momentum killer so ensuring that the people in the room [00:14:50.920] are and I say virtual room in the meetings are enabled, [00:14:55.440] are empowered to make decisions, but also having the right leadership. [00:14:59.160] There are some of the key pieces to ensure that momentum is maintained [00:15:04.360] within the implementation and that all of your meetings are done in a way [00:15:08.280] that would drive value and are are highly effective and efficient. [00:15:14.800] So again, [00:15:15.520] making decisions or making sure that your leadership is [00:15:19.640] a part of the journey from the beginning, they're setting the corporate priorities. [00:15:24.400] They're understanding how the digital workplace is [00:15:28.160] the key enabler on certain pieces [00:15:30.960] of the corporate priorities and the strategic vision. [00:15:33.960] And then they see how it's developing and growing [00:15:36.960] how engagement is going to be driven. [00:15:39.160] What's the return on investment? [00:15:40.800] What does success look like now and down the road, [00:15:44.400] highlighting that value and understanding [00:15:47.840] how each of those phases or steps will get you closer to your goals [00:15:52.560] and really bringing them along on the journey [00:15:55.080] is really going to be a key factor in a successful implementation [00:16:00.120] and again, a successful foundation for the digital workplace to. [00:16:04.360] Grow upon. [00:16:09.240] OK, lesson number eight. [00:16:11.160] We also need to manage inward managing your internal team [00:16:15.320] is just as important as managing the external process. [00:16:18.720] So Clarity Glue again, having worked through so many implementations [00:16:24.000] for so many years with customers large and small, [00:16:28.680] we've defined an implementation framework, [00:16:33.040] a delivery framework to walk our customers through that process. [00:16:38.600] Again, we vary it based on the number of users, [00:16:42.760] the different types of goals and objectives and systems [00:16:46.560] and where they're coming from and where they want to go to. [00:16:50.560] We really do [00:16:51.760] respond to what a customer specifically needs [00:16:55.840] and we tailor our delivery to you [00:16:58.800] as a customer and you as an organization. [00:17:02.080] But part of that is really helping you to identify who those key people are. [00:17:07.000] That should be a part of the journey and should be a part of making decisions [00:17:10.920] about what's going to make your digital workplace a success. [00:17:14.080] So making sure that they're informed [00:17:15.560] and engaged is a really key factor in that success. [00:17:19.480] So if I'm just starting on this journey, you mentioned a key team. [00:17:23.600] Who's on that key team? [00:17:24.600] How do I decide who I need to bring along on this journey with us? [00:17:27.720] That's another really good question, [00:17:29.480] something that we will support our customers through, [00:17:33.280] especially the project [00:17:34.640] managers, will be key in helping to identify who those people are. [00:17:38.880] I would base it in your your again, your your strategic vision [00:17:43.440] and your content as well, thinking about what content, [00:17:48.240] who owns that content that that's going to come into the digital workplace. [00:17:52.080] Those are really important factors in deciding who needs to be in the room [00:17:57.000] and again, virtual room for the implementation workshops. [00:18:03.000] So it may be a departmental structure, it may be the head of h.R. [00:18:08.160] Or Internal Communications, corporate communications, marketing i.t. [00:18:14.160] As SMS, [00:18:15.080] and it may be based on a departmental structure, but it may also be individuals [00:18:19.400] who you know, are going to be great champions for the digital workplace. [00:18:23.640] They are going to be those advocates who are going to drive adoption [00:18:26.920] and engagement. [00:18:27.880] They may have you know, they may be part of a social committee. [00:18:32.000] They may be, you know, on a specific initiative or a resource group, ensuring [00:18:38.600] that you understand what are we looking to achieve from the digital workplace, [00:18:42.440] what is the content or the communications or the systems or the tools? [00:18:46.920] Who are the people that own those, [00:18:48.880] those pieces of content, those initiatives, those tools, [00:18:53.160] and then bringing them into the process in partnership with your project manager [00:18:59.040] or your executive sponsor, that's really what's going to drive. [00:19:03.000] Having the right people in the right meetings at the right time. [00:19:12.120] OK, so [00:19:13.440] lesson number nine, I will pick favorites. [00:19:16.080] This is maybe one of my favorites. [00:19:18.960] Strategize your content. [00:19:20.640] I sort of referred to this previously in some of [00:19:24.840] the other lessons that I was talking through, but really [00:19:27.800] the content is the lifeblood of the work, the digital workplace. [00:19:31.680] That content could be, you know, static content [00:19:34.600] like forms and files and policies it could be standard operating procedures, [00:19:39.560] it could be a newsletter that happens on a monthly or weekly basis. [00:19:44.560] It could be [00:19:47.080] a space for a social committee [00:19:48.840] or a resource group to collaborate. [00:19:51.840] And it's really point in time kind of dialog, back and forth [00:19:56.040] content is really like anything that goes into your digital workplace [00:19:59.520] and thinking ahead of time about what that content is, [00:20:03.240] who owns it, how often it's updated, how is it managed, [00:20:07.920] doing a really solid audit of what you have now [00:20:11.320] and what you want to have or what you want to bring over in the future. [00:20:14.880] These are all critical things that you can consider [00:20:19.440] if you are looking at a digital workplace right now, if you're already a customer [00:20:24.120] and you're really thinking [00:20:25.280] about how your digital workplace is working at the moment, [00:20:29.120] thinking about your content, auditing your content, [00:20:32.520] checking in with the owners of that content [00:20:35.400] are all really really important pieces or steps that you can take at the moment [00:20:40.560] to optimize the way that the digital workplace is set up and managed and used. [00:20:45.800] So this is again, this is my, my important one, my pro tip that [00:20:50.280] if you want your digital workplace to be again [00:20:53.560] optimized, thinking about your content is a great place to start. [00:20:58.320] Should I be looking at bringing everything I have over? [00:21:00.760] Am I just trying to find the gaps where I don't have enough? [00:21:04.160] Or what do I do with all that information I have now? [00:21:07.080] Again, thinking really critically about what you've got [00:21:10.280] and what you're looking to achieve with the digital workplace, you know, [00:21:14.320] I tend to be a bit of a packrat [00:21:16.760] both in real life and digital. [00:21:18.840] But, you know, I feel sentimental about things. [00:21:21.880] I don't necessarily want to get rid of something [00:21:23.960] in case I need it, but really being a little bit brutal about it [00:21:26.960] and thinking about what you need, how it's being used and what you maybe [00:21:30.480] can set aside, it's going to be really important. [00:21:33.600] So though you don't want to get rid of something that is important and used, [00:21:38.360] thinking about how you're moving it from A [00:21:40.920] to B is super important as well. [00:21:44.320] So yes, some companies will look to do a bit of a lift and shift. [00:21:48.280] Others will look to be more, [00:21:51.120] you know, more considerate about some of the content that they're [00:21:54.160] bringing over how it's structured and how it's going to be used. [00:21:57.720] The the more relevant the content is that you have there. [00:22:01.560] You know, you're really driving that trustworthy factor [00:22:05.640] you're not thinking like, yeah, I found this in a search result, [00:22:08.520] but actually it's it's six years old and we definitely updated it since then. [00:22:13.560] This is a great opportunity in your implementation to think about [00:22:18.240] that single source of truth, making sure that all the content [00:22:21.600] that's in your digital workplace is is up to date [00:22:25.560] and accurate and relevant to your end users [00:22:29.360] rates. [00:22:31.680] Lesson number ten Make it your own. [00:22:35.960] So we go through the implementation framework. [00:22:39.440] We start from a strategy and goals and objectives and ideas, [00:22:43.640] and we really start to form that into architectural decisions. [00:22:47.760] Branding, design, theming colors, [00:22:50.680] fonts, logos, permissions, subscribe options. [00:22:54.600] Really making sure that from a cultural perspective, [00:22:58.800] the digital workplace feels like your brand, [00:23:02.400] your identity, and it drives that adoption and engagement. [00:23:06.400] It makes your end users feel like they're at home. [00:23:10.960] The architecture is set up in a way that is going to, again, [00:23:15.640] help you [00:23:16.120] with your your strategic objectives, your corporate priorities. [00:23:20.040] We try to set it up in a way that is logical. [00:23:23.000] The information architecture makes sense, and it's easily managed [00:23:27.080] by the end user and the administrators. [00:23:30.840] Really, at that point, we at Igloo will work with you [00:23:35.000] as a customer, hand over to you to to the customer to add your content. [00:23:39.440] And that is, again, you know, I have a thing for content, apparently, [00:23:42.920] but that's going to be the thing [00:23:44.880] that really starts to bring the digital workplace to life. [00:23:48.720] We don't tend to just [00:23:50.520] walk away at that point and say good luck this is really where [00:23:54.480] the partnership starts to evolve and where you have the keys to the car. [00:24:00.720] But we're really still there to support you [00:24:04.480] as you add your content. [00:24:06.000] We're there to check in [00:24:07.320] to make sure that it looks the way that you kind of expected. [00:24:10.680] But we know from best practices from experience over a number of years [00:24:15.600] what works well, what we might want to make recommendations on [00:24:19.120] to help you again optimize or smooth out add a bit of gloss [00:24:24.080] to the digital workplace prior to your launch. [00:24:27.160] And this is a really critical point at which you can cross those T's [00:24:32.560] and dot those eyes with with us. [00:24:35.640] And we hand over in a sort of a [00:24:40.320] a transition through to the customer success team on our side [00:24:44.160] and to your SMEs and your stakeholders on your side [00:24:48.200] to make sure that you're really getting ready for a high impact [00:24:52.680] professional, great first impression kind of launch. [00:24:56.640] And we're really there for you throughout to make sure that [00:25:01.320] that that foundation [00:25:02.560] is laid, that it looks and feels like your own [00:25:06.680] and that we're setting you up for success long term. [00:25:09.800] We really want to see our customers flourish and grow [00:25:13.360] and use the digital workplace to the best of its ability [00:25:17.840] so that all of those intentions that you came to us with [00:25:21.360] are something that you can be successful on. [00:25:24.560] And I think that's you know, for me personally, I'm probably [00:25:27.480] speaking for John as well, but that's one of the really exciting things [00:25:30.960] is getting to see some of our customers that have been live for a few years. [00:25:35.920] And, you know, they're thrilled, they're happy. [00:25:38.480] They want to come back and and add to the digital workplace or change a few things. [00:25:43.080] And and to really see it alive and and [00:25:47.200] and growing is is a really exciting part of, I think, our. [00:25:50.880] Jobs for sure. [00:25:53.240] OK so on OK. [00:25:59.640] And lesson number 11. [00:26:01.720] So this is our final lesson. [00:26:04.440] Embrace the challenge and change management is hard. [00:26:08.600] And I did talk a lot about implementation and the process. [00:26:14.080] You know, how do we [00:26:17.560] you know, how how do we really put in the time [00:26:21.160] and see the value out of all the effort that goes into implementing ocean [00:26:26.640] you know understanding that change management is difficult no matter what [00:26:30.360] system, what tool you're going to be using or changing or developing or growing. [00:26:35.240] But really all that extra work, the extra thinking, the conversations, [00:26:39.240] finding the right people and having them in the right meetings [00:26:42.080] and and doing the thinking in the pre-work for workshops, all the training, [00:26:47.040] the work on the branding and theming, all of this comes together to [00:26:52.320] really pay off [00:26:53.520] and to make [00:26:54.040] sure that the what you're setting up is really reflective of who you are [00:26:58.560] as an organization and your values and what you're looking to achieve. [00:27:02.960] So really maintaining that goal in sight [00:27:06.360] and making sure that you understand your strategy [00:27:09.920] and how you're going to achieve it with the digital workplace [00:27:12.800] is one of those key points that you know, the initial investment, [00:27:16.680] all the extra work that you put into it at the beginning is absolutely worth it. [00:27:21.840] Again, as your partner, we're here to help you embrace that challenge. [00:27:25.560] We're here to, you know, head off challenges [00:27:29.240] or some of the complications in advance [00:27:32.640] because we've done it so many times. [00:27:35.760] You know, we're there to support through that whole process of, you know, [00:27:40.160] stakeholder engagement, content rationalization, [00:27:43.280] branding, theming structure, content addition. [00:27:47.000] All of it really comes together to [00:27:51.280] to to be a success and to really start to reflect [00:27:55.040] who you are as a brand, who you are as an organization, and what you're [00:27:58.200] looking to enable your users to do. [00:28:01.280] So, Rebecca, you've used a couple of words. [00:28:03.200] You've used our foundation in beginning [00:28:07.560] we talked about this being a journey, and the implementation [00:28:10.200] is kind of the first step of that journey, right? [00:28:13.240] We have our own instance of a group of guys that we use as our digital workplace. [00:28:17.520] Maybe we can kind of pull back the curtain a little bit and give people a peek into [00:28:22.320] what things look like afterwards. [00:28:24.720] How do you keep this going after day one? [00:28:27.360] Right. [00:28:27.840] So it's not that the Field of Dreams analogy of if you build it, [00:28:33.080] they will come you know, we do build it and implementation is a foundation. [00:28:37.280] It's a step. [00:28:38.960] We know this [00:28:39.760] so much that we you know, we map out what a roadmap is going to look like. [00:28:43.880] That roadmap doesn't just magically come together and get delivered against [00:28:49.240] what happens is, you know, [00:28:52.200] within igloo we have our own igloo. [00:28:55.080] It's named inside the Blue or Ittai [00:28:58.400] and we use it for pretty much everything. [00:29:01.440] We use it for socialization we use it for standard [00:29:04.960] operating procedures, our policies, you know, [00:29:09.000] engaging and adopting new initiatives, corporate priorities, these [00:29:14.400] our strategic pillars have a home there that we refer back to. [00:29:19.200] It really is the hub for everything that we do here at Igloo. [00:29:22.320] And it is somewhere that we go to find information, people, [00:29:26.280] processes, everything that we need. [00:29:29.200] The way that we manage it is through a steering committee. [00:29:32.080] So the steering committee is cross-functional. [00:29:35.760] There is ownership across the organization, and whether it is [00:29:42.000] refining our brand or, [00:29:44.720] you know, there's an initiative that that we have with sort of [00:29:48.200] like a subbrand that we might want to share new imagery or [00:29:53.600] you know, the business changes or evolves in a certain way. [00:29:57.080] And a new area of the business needs a home within inside [00:30:01.440] the igloo or, you know, there's an employee resource group or, [00:30:06.320] you know, a social event, a conference. [00:30:08.920] We make sure that the digital workplace is structured in a way [00:30:12.800] to give those initiatives a whole [00:30:16.080] to be reflective of what's going on within the organization now. [00:30:19.880] And it's really engaging seeing, [00:30:23.400] you know, links to new things or new blog posts. [00:30:27.960] Our CEO posts Monday message every week [00:30:31.440] a video message that's all really, really engaging. [00:30:35.880] And it's a thing it's a driver that brings people back to the digital workplace. [00:30:39.640] But again, it takes effort and it really does [00:30:43.760] it really does [00:30:44.400] help having a clear understanding of what our strategy is, what our corporate [00:30:48.200] pillars are, and how we're going to use the digital workplace to achieve those. [00:30:52.360] Because then the steering committee has something to talk about. [00:30:56.360] We can check in on success. [00:30:58.320] We know what we kind of think success is going to look like, [00:31:02.280] and we can use analytics and engagement in surveys and polls to ask people [00:31:08.280] how they feel about [00:31:09.600] how we're doing how we're tracking against what our corporate priorities are. [00:31:13.440] And then we can respond in kind. [00:31:14.960] You know, we can create a new engagement campaign or change the structure slightly. [00:31:20.120] We can make sure that the right people are getting the right information [00:31:23.280] at the right time. [00:31:24.480] And that's really all about executing [00:31:27.240] against the strategy that we define in implementation. [00:31:30.480] And making sure that we're not just kind of letting it go. [00:31:34.400] We are really leaning into it and ensuring that, [00:31:38.480] you know, [00:31:39.240] that it's continuing to service in the way that we need it to. [00:31:42.840] And I think it's it pays off. Absolutely. [00:31:45.360] Yeah, [00:31:47.560] great. [00:31:49.320] So that kind of concludes [00:31:51.600] all of my my lessons and the team's lessons. [00:31:54.920] And again, this was really based off of a brainstorming session [00:31:59.040] that we had as a group. [00:32:00.720] There was there was so much interaction. [00:32:03.720] And I think that, you know, we we tried to distill it into 11 lessons, [00:32:07.800] but it really is the culmination of many, many years [00:32:12.000] of partnership within our team and those variety of areas. [00:32:16.920] PBMs consultants, implementation specialists [00:32:20.480] and visual designers on what we do, what works well, [00:32:24.320] what roadblocks we've come across and how we overcome them. [00:32:28.560] So really, you know, I have to recognize my team [00:32:30.880] for providing the the input to this webinar. [00:32:35.200] But yeah, it's [00:32:37.640] absolutely been a pleasure to, to walk through all of this. [00:32:41.040] And I don't know [00:32:42.120] if there's been any questions in the chat, but I'd be more than happy to answer [00:32:45.560] any of them. Yeah, we do have a couple of questions so [00:32:49.160] one question, we have a distributed model for content governance. [00:32:52.440] How do we convince individual teams or page owners that their content [00:32:56.280] is for the end user to help them quickly find what they need on the page [00:32:59.920] versus leading with the department vision and mission? [00:33:02.600] Well, that's a great question. [00:33:04.000] So the distributed model for content [00:33:08.160] governance means that the the content can [00:33:14.520] or each of the sections, I guess, can be different from from team to team. [00:33:18.840] And the end user can at times find that a little bit disorienting [00:33:23.280] if they're logging in and seeing that the content is the same all the time [00:33:27.920] because the department vision mission won't necessarily change frequently [00:33:34.280] you'd want to challenge them to think about [00:33:36.120] what's going to be that draw, what is going to be the thing [00:33:38.600] that is pulling people back over and over again. [00:33:40.960] They don't necessarily want to read the mission division over and over again. [00:33:46.040] What they want to see is the content [00:33:48.960] that's there to help them do their jobs. [00:33:52.280] And I don't know [00:33:53.280] John if [00:33:53.640] you want to weigh in on this as well, but I think that this is where the lesson [00:33:57.120] about the website is really critical that it's not [00:34:01.320] you know, it's not a website it's not just about consumption [00:34:05.040] is really about that engagement in that collaboration. [00:34:08.480] So convincing is very you know, it can be subjective from team to team, [00:34:13.640] but really saying, you know, that this is not just about [00:34:17.240] having info there to consume, but really can we move it? [00:34:20.880] Can we can figure it in a way that it's still there and maybe it's a link [00:34:25.920] from a CTA, a call to action button to a sub page with that mission vision [00:34:31.840] because it's still important and it's really, [00:34:33.680] you know, it's really great that that that's being captured. [00:34:36.640] But we really need to think about the end user, put yourself in their shoes. [00:34:41.080] What are they looking to achieve what's going to be their number one [00:34:44.520] priority with accessing this page or this space? [00:34:48.600] And then how do we highlight that, that content [00:34:51.800] so that it's relevant to them and it's updated and it's new every time. [00:34:56.520] I think the other piece to that too is that we can do both so we can have a lot. [00:35:01.440] And what we'll see is we'll have customers, we'll do team rooms. [00:35:04.320] And so those are very much focused on the operational team. [00:35:07.560] But then we can also have a knowledge base for that same teams [00:35:10.240] we'll have on our team room and in our knowledge base. [00:35:13.160] And what that allows us to do is take that same piece of content and display it [00:35:16.960] in two places so the team can manage it within their team room. [00:35:20.520] That's focused on them [00:35:21.960] but they can display it in a knowledge base that's focused on those outside [00:35:25.720] their team. [00:35:26.480] And so you have a single source of truth. [00:35:28.040] So you don't have to update multiple documents, [00:35:29.880] you don't have to do things more than once [00:35:32.280] but it kind of can help split that user experience. [00:35:34.720] And so your end user can consume it in a different way than your individual [00:35:38.400] teams actually manage it, which helps to kind of appease both of those. [00:35:42.840] Those roles. [00:35:43.800] Definitely. [00:35:47.040] Another question too, in our migration from SharePoint, [00:35:50.840] what's a cool win or a quick new feature and igloo or make a good impression? [00:35:54.760] Will we work to clean up and build out additional content? [00:35:57.480] Oh, that's a really good question. [00:35:59.320] So yeah, I mean implementation, especially when migration [00:36:03.600] like a programmatic migration moving content from one place to another, [00:36:09.160] which we do quite often [00:36:11.680] is, is, you know, it's a process and it takes a little bit of time [00:36:15.920] a good couple of months to really make sure that that's done in a solid way. [00:36:20.520] And, you know, it is all a process. [00:36:23.760] So what can you do with an igloo to make a great first impression? [00:36:27.680] I think igloo is highly, highly visual, [00:36:30.520] you know, adding in photos, images, [00:36:34.920] you know, great pictures from blogs, pulling in a newsletter [00:36:39.160] and driving that two way communication [00:36:43.040] is a really important and beneficial [00:36:47.440] feature within Igloo. [00:36:48.760] So I think about our SEO's blog. [00:36:52.400] So like I mentioned earlier, Mike, our CEO he will blog every Monday. [00:36:57.280] He sends a video blog. [00:36:58.640] And underneath that, that video that he attaches, [00:37:02.480] he'll have a couple of bullet points if he verbally mentions [00:37:05.560] someone in the blog, he might mention them in in the content [00:37:11.360] of his his blog post, the video and then the written text underneath [00:37:16.120] so that they're mentioned and they will see that they've been mentioned within his [00:37:20.200] his Monday message. [00:37:21.080] If he's got like a particular shout out for someone doing something [00:37:24.600] great within the org, it's super engaging. [00:37:27.720] It's really great to have our leadership or our CEO [00:37:31.680] recognize someone and then have them mentioned [00:37:35.080] if there's an event coming up, he might create a link to that event. [00:37:39.280] And then what I think is particularly [00:37:41.880] awesome is that there is comments section underneath. [00:37:45.520] And every, [00:37:48.680] every [00:37:49.320] Monday there's always a back and forth or comments across [00:37:52.960] Igloo of way to go on the whatever, you know, recognition [00:37:58.720] someone deserved or can't wait to attend the town hall next month. [00:38:02.880] It sounds like a really great agenda. [00:38:05.360] You know, whatever that topic is that he's covered, [00:38:07.800] it's again like a 57 minute video that he often does. [00:38:12.000] So it doesn't take too much of his time it's you know, [00:38:14.720] it doesn't he doesn't have to write it all out. [00:38:16.200] He can just verbally say most of it and then call out some of the bullet points. [00:38:20.840] But that's a super engaging, cool feature. [00:38:24.160] That it's it's driving that business [00:38:29.000] like that, that key business [00:38:30.960] priority that we have as corporate [00:38:33.840] communications and dialog and questions and answer and listening, [00:38:39.000] you know, having our executive leadership team understand what's going on [00:38:43.200] recognize people that's really important to us and our culture here at Igloo. [00:38:47.600] And then having that that dialog related to [00:38:50.640] it is another super important thing. [00:38:54.240] You know, after we have events [00:38:56.880] or if we have, you know, town halls or, [00:39:00.680] you know, people can upload imagery and photographs, it's super easy. [00:39:04.920] The functionality is really simple. [00:39:06.840] And again, it, it enables that that back and forth in that dialog. [00:39:10.320] So it's not just kind of flat info [00:39:13.360] procedures, links, it is really about that collaboration. [00:39:17.920] And I personally think that's a pretty cool feature. [00:39:21.280] And we've had a [00:39:21.840] number of customers that have come from SharePoint over to Echo. [00:39:25.040] So a lot of what we hear from from those customers as well is that [00:39:28.320] it is so much easier to make changes and you don't need to go to I.T [00:39:33.120] you don't need development time or development hours. [00:39:36.440] Individual space and page owners can make their own changes [00:39:40.080] within the design workplace. [00:39:41.160] So it gives a lot more of that [00:39:42.960] dynamic ability so that you can adjust and respond faster. [00:39:46.640] And so that really helps to get a lot of that engagement and excitement [00:39:49.800] from those page owners that know they just went from a a long lead time [00:39:54.480] to get that change made to something they can do themselves in minutes, right? [00:39:59.520] Yeah. [00:39:59.800] I think, you know, I think that that those are a couple of features. [00:40:02.560] I also really like pools. [00:40:03.960] I think people love pools. [00:40:06.760] So having a quick pool widget, [00:40:08.920] having a pool posted on a page again it's super fast. [00:40:12.680] It doesn't require any technical know how. [00:40:15.800] It's just, you know, pop the question and the possible answers [00:40:18.840] and people can vote on it within seconds. [00:40:22.400] It's, it's, it's engaging. [00:40:23.920] It's fun having a microblog and really driving campaigns. [00:40:29.400] So thinking about certain campaigns that you can then leverage [00:40:33.480] leverage a really quick ability like a microblog, which is, [00:40:37.720] you know, quick status update, comment back and forth [00:40:41.640] having that and then really thinking about what [00:40:46.240] those campaigns are going to be to ask people questions about certain things [00:40:50.560] that you might want to get them to weigh in on what might be engaging, [00:40:54.920] what is the organization talking about and how can you pull that [00:40:58.640] into the digital workplace. [00:41:00.560] It's just a really quick back and forth kind of dialog. [00:41:04.200] I think that's another thing that is [00:41:07.240] is probably an advantage to utilizing YouTube. [00:41:09.800] So for sure. [00:41:11.120] So Rebecca, you also made a comment there at the beginning. [00:41:13.600] You just said that we can help customers bring content over from [00:41:17.400] something like SharePoint. [00:41:18.560] I want to talk a little bit about what that means. [00:41:21.120] What like obviously the individual content [00:41:24.440] is going to depend on the customer, but is that something we can help with? [00:41:27.720] How do we do that? [00:41:28.440] Yeah, absolutely. [00:41:29.440] So you know, we work in [00:41:33.840] with a variety of different customers who have their information [00:41:37.680] in all kinds of different places. [00:41:38.960] As I mentioned, at the beginning, [00:41:40.120] some of it might be in people's heads, hard drives, it may be in a SharePoint [00:41:44.560] instance or in an instance of a different Internet provider. [00:41:47.720] And you're looking to maybe switch [00:41:49.760] we have a really well-established partnership [00:41:52.880] working on migration from a variety of different source systems, [00:41:57.600] and we've actually I know I mentioned as well [00:42:01.400] that we have a delivery framework, an implementation framework. [00:42:05.520] We've woven the migration experience into that [00:42:09.960] that framework, so that that partnership really feels [00:42:13.000] seamless and it feels like you're working with one team. [00:42:16.200] We work really closely with our migration partner, and [00:42:21.560] we've we've [00:42:24.120] we've been able to, again, seamlessly thread [00:42:27.480] that all together which I think is really important [00:42:31.360] so that we are still working [00:42:33.560] on structuring your digital workplace in a way that works [00:42:36.720] for what you want to be able to do and not just necessarily what you had, [00:42:41.240] but then we will map what you have from your previous system [00:42:45.120] into your new digital workplace. [00:42:47.400] We move the content over and we support you to make sure that [00:42:50.760] it's going in the right place. [00:42:52.120] It looks how it's supposed to look. [00:42:53.800] The right content is in the right location. [00:42:57.080] It's being managed and it all sort of is still working towards [00:43:03.040] having you achieve those strategic goals. [00:43:04.920] And in the end, it's really not necessarily just that lift and shift. [00:43:09.240] We really do want to make sure that what you're doing [00:43:12.960] is rational and relevant to where you want to go again. [00:43:16.480] What got you there well, or what got you here won't take you there. [00:43:19.960] We really want to work on helping to take you there. [00:43:26.040] Perfect. [00:43:28.800] Questions we have in the chat. [00:43:30.360] We don't OK, [00:43:34.560] but I think that was it for questions [00:43:37.080] and that actually concludes our presentation for today. [00:43:40.120] Thank you everyone for joining [00:43:41.440] and thank you, Rebecca and John for providing an informative dialog [00:43:45.000] showing your insights from analyzing hundreds of successful digital workplace [00:43:48.880] implementations over the years here at Eagle [00:43:52.240] as no two companies are the same, we are always happy to discuss [00:43:55.480] which implementation options are best for your organization's goals, [00:43:59.640] your employees needs, [00:44:00.880] and the digital workplace solution that mirrors your company culture. [00:44:04.200] If you want to learn more about implementation options that it provides, [00:44:07.880] I encourage you to put that down with one of our experts by visiting [00:44:11.080] igloos software dot com slash demo, [00:44:14.240] or if you have an account representative, reach out to them directly. [00:44:18.680] We hope you enjoyed today's conversation again, a recording of this webinar, [00:44:22.720] along with the 11 Lessons, will be made available and sent via email to you. [00:44:26.720] We hope that you have an enjoyable rest of the day. [00:44:29.720] Thank you.