Hello, everyone. My name is Dean Tran, senior
product marketing manager here at IGLU Software.
Um Very excited today about the webinar.
So thank you so much for taking the time to join
us to talk about digital signage and
how it can really enhance your internal
communication strategy before
we get started, just a few uh housekeeping items.
Um If you have any questions, uh please do
hit the Q and A button at the very bottom. If
we don't have time to answer your questions, we
will follow up with answers as well as
recording
uh and the show captions uh option is
available as well if you do need that.
Uh And this webinar is planned for 45
minutes and I'll pass it over to
Brad Brook to get the webinar started.
All right, thanks Wang. And uh thanks
very much for that intro. First off and welcome everyone
to our webinar today. Unlocking
the potential of your internal communication
strategy with digital signage. My
name of course is Brad Brook, senior customer
advocacy manager with Ire customer experience
team and I'm really pleased to have you in
the room with me today. Speaking of the room.
If you've ever attended any of our webinars,
you might have noticed that uh my background
has changed somewhat and uh that's kind
of the crux of why we're here. We're looking at digital
signage and in fact, you are looking
at digital signage behind me. We're gonna get to that
uh very, very shortly. Uh But
as Juan mentioned, uh we've got a uh a full
program for you today and I'm excited
to get into things. Uh Just a reminder
about that Q N A link. Uh We do not have
the ability for you folks to chat uh with
us. So uh please do input any
questions into the Q and A link. We do retain
those questions. Uh And as such,
uh we're able to get back to you if your answer requires
a little bit more depth or maybe it's uh something
that's uh functional and we need to get into a little
bit for you. And of course, lastly, just
based on timing as far as things go as well.
So uh getting right into the webinar,
the purpose of course is to look at uh Igloo's
Digital Sign solution and we have
to get there a number
of ways. And first off, we've got to get our
powerpoint presentation working. So
uh first thing we have to do
uh is we, we're gonna look at our overview
a little bit. So what are we gonna talk about? Um
There are a couple of things that we want to look at
in terms of uh first of all,
setting the stage. So what we've got
is we have um digital signage
as a complement to your internal communication strategy.
So again, we're going to look at internal communications
challenges within today's workforce. We're
going to look at the impact uh both
uh um uh structural and
operational as well as financial of
ineffective communications. And
then we're gonna get into Ilus digital signage
solution. I'm really excited to introduce
the solution to you. I think it's got a lot of benefits
and is a really great complement to
an effective internal communication strategy.
And really going to love introducing that
to you as we move along.
Um Then we're gonna look at digital signage
and its usage across industries and roles
really important to understand how it can complement
not just one industry or,
or, or one particular job role. It's really
an agnostic solution. It complements any
industry, um multiple myriad
job rules. Really, it's something that
can be a benefit uh to a solid internal
communication strategy and that's how
we're gonna get there.
Um And then finally, as w mentioned, we
do have time for Q and A and just a reminder
once again that if we can't get to your question,
uh we will do. So it's just a question
of uh maybe timing uh either
the webinars run long or uh maybe
you've got a question that uh involves a little bit
more of an in depth follow up. So we're gonna work on
those as we move forward.
So moving into the webinar itself
and again, wondering why
the slide presentation is not allowing me to move
slides the way I'm comfortable doing. So, nonetheless,
uh let's understand the challenges that we
have. So what we're looking at first off is understanding
the challenges uh inherent to employee
communications in the modern workforce.
So the first thing that we uh wanna talk
about these points uh along the uh the
top of the slide that we see,
uh not all employees have the same access
to corporate communications and that can be a challenge
right from the start, not all employees uh are, are
desk and have workstations to access a
digital workplace. Not all employees
have mobile devices or, or can carry mobile
devices in the field. Uh Not
all employees uh are centralized
and able to consume the same information. At the same
time, we've got some distinct audiences.
We've got some distinct needs as
far as internal communications go
and we want to respect those needs uh as
we start working with uh and
towards a solid internal
communication strategy,
we also have to respect the fact that different work
styles. Uh We, we, we've been in this, this great
flux, this great change in work
and we've got hybrid and we're remote and we've got
all sorts of different aspects thrown in
and what that has been contributing
to in a lot of organizations is
a sense of misalignment, a sense
of disengagement. Uh a sense
of even disaffection if we dare. Uh Just
the idea that we're not all in the same
place working towards the same purpose,
or at least that's how it appears. So
there's a need for unification around the idea
of corporate communications. We want to make sure
everybody feels equally informed,
equally involved and equally engaged
with the organization. These are, these are big
aspects when it comes to the idea of
a solid uh corporate communication
strategy.
The next point that we look at is that key updates
can be missed when communications aren't
checked frequently. So, um
desk workers, absolutely, they can log
into the digital workplace, they can look for communications,
they can access emails, things like that.
Desk workers, not so much. And then
there's also some stats out there, some research
on the idea of how much time desk workers
actually spend at their desks and it's surprisingly
low. So we have to consider the fact if
we don't have multiple vectors for communications,
we're going to miss key updates and that might
be an update that's inconvenient.
I missed that the parking lot is closed and now I have
to park my car on the street and I've got that extra
turnaround time because I tried to get into the parking
lot and, and, and only just then found
out it was closed. It could be operational.
It might be that I've been doing my job in a certain
way. Maybe I'm offering a product at a certain price
point, but that price points change, no
one's told me about that because I've missed communications,
that sort of thing. So it can be something
that's inconvenient, it can be demoralizing,
it can be something that causes some sort of
loss in productivity. And it all
comes back to the idea that maybe
our employees aren't seeing these corporate communications.
So we have to respect that and we have to get
to a point where we're um creating as many vectors
as we can for employees to consume
those corporate communications.
The other thing that we want to look at is the
idea that front line and desk workers
specifically have different communications
needs, they can, they consume communications
in different ways. Sure, but they also
have different communications needs. Front line workers
don't need the same messaging that desk workers
need. They need overarching
corporate messaging that we want to communicate to everybody.
Absolutely. But there's also a need
for distinct messaging within the
workplace environment that
these different audiences are going to need
and they, they're going to want to take advantage of them. We
have to respect that when we're considering
some of these problems and of course, the solution
to an effective um digital
communication strategy.
So down at the bottom of the slide, we see some
of the benefits. And we see the fact that um first
off internal communications can
improve your organizational productivity by up
to 25%. So I talked a little
bit about the idea that maybe I've missed some time
because I had to turn around and find a different entrance
because mine was closed. Maybe I undersold
a product or maybe I'm working by an old
procedure and now there's some rework that's necessary,
that sort of thing. If we cut out some
of these um uh these roadblocks
uh to our communications, ensuring
our employees are informed, then we're able
to improve that productivity. We're able to save
money, we're able to save time,
the other stat and II, I really like this one is
the idea that employees can save up to $12,000
per individual per year
um with an improved internal communication
strategy. So um it's of
a huge amount of benefit for
us to bring this home and really solidify
our internal communication strategy for
all our employees regardless of where they work.
So then
looking a little deeper into this,
we've got some high level problems around
the real impact of disengaged employees. What's
it costing us or what could it cost us?
So the first high level problem that we look at is
the fact that employees, as we said, do not
always receive important internal communications
and especially this is true for front
line workers. Um In a lot of cases, because
front line workers don't have
the same messaging vectors, they don't have the
same ability to access. Um
Our communications, I was a front line
worker for years and years. I worked at
a uh horse racing track uh provide corporate
security and I was not able to
carry my mobile device on duty. It was perceived
as I was not alert. I was not providing
adequate customer service if I was
carrying my mobile device, if I was looking at that,
instead of looking out to see if there were any threats
or anyone, I could assist
a lot of organizations, especially things
like manufacturing, they've got dangerous conditions
where they restrict their employees from carrying
mobile devices, that sort of thing. So
if we're relying on a mobile strategy, solely
a mobile strategy in an organization is fantastic.
If we're relying on that solely to reach
certain groups of users, we're going to run
into issues simply because of
some of these roadblocks that we're talking about. So
it's inherent that we want to try and work around that
workers also feel that frustration
when they're disconnected. I mentioned the idea of needing
rework or maybe I have to park someplace else
today because my parking lot is closed. I missed
my elevator, whatever the case may be,
I missed the open enrollment period, something
along those lines, they're gonna feel that frustration
when they're disconnected. And in a lot
of cases if they're missing policies and procedures
that's gonna make it harder for them to do their jobs.
Well, so we have to understand that and we of course,
want to try and mitigate that because if they're
not able to do their jobs well, and they're feeling frustrated,
then we start looking at the fact that uh production
and job satisfaction can eventually
lead to turnover and we lose those employees.
So those are the high level problems.
And then of course, we break those down into day
to day challenges. First off
organizations can see
low adoption of employee communications tools
and this could be for a number of reasons. In a
mobile aspect, it can be. In a lot of
cases, we see employees that don't want
to put a corporate app on their personal phone, that sort
of thing. And we as an organization don't want
to provide devices to every single employee.
It can be because our desk workers,
um they're not logged into maybe
our digital workplace as, as frequently
as say, like me as an example,
I log into my employer's digital workplace first
thing in the morning. And it's the last thing I log out of.
I'm not running a chance
of missing a whole lot of messages,
but other folks don't have that same level of connectivity
with their digital workplace. And we can see
low adoption. We can also see low adoption
because I'm only going into it for a distinct purpose.
Um Maybe because I'm looking for a certain
piece of knowledge or whatever the case may be. So
we want to get around that, that can be a real challenge
for starters. And one of the things that
our Digital Science Solution can help with this,
we can see is maybe CRE increasing
some of that attrition to your digital workplace,
starting to see um people actually
coming to and assimilating in within
your digital workplace.
Um Another challenge of course, is front
line employees, they're busy, they don't have much
time to check even their mobile devices as
far as things go, they're supposed to be out in the field
serving customers providing value
and even when they're in kind of idle time, they
have to have that perception of providing value.
I don't wanna run into a retail situation
where I don't feel comfortable
approaching an employee because they're
on their phone or device, that
sort of thing is what we want to get
around. So again, the understanding
that we have to respect the front line employees as
an audience and how they can uh consume
our communications uh as a method
or methods that we can implement.
It also takes extra spend and effort
to send messages through multiple channels. And
I mean, the channels can be defined as a lot of
things as I mentioned in my former
life uh in security. Our, our,
our channel was memos and memos were
great up on the memo board until someone tacked
up a pizza menu and then all of a sudden it was
overlapping our memo, that sort of thing.
So we had that idea of, uh, that
channel being somewhat obstructed, uh, and
also an expense that's inherent with producing
those memos, making sure things are up to date, that
sort of thing.
Any time that we bring in, uh, new channels
and we have to, we have to account for those.
There's gonna be some expense involved that, that
presents a challenge.
And then finally, with a lot of
these challenges, we do see a misalignment to
strategy and tasks which is leading to
employees not finding value
in their work. And again, as
we mentioned above, if folks aren't finding
value in their work, then they're wondering why
they're doing that work and then they're ending
up leaving. We're seeing a lot of high turnover
in positions where employees aren't feeling
that they're communicated with that they're valued uh
that the organization respects them and,
and, and they're part of something that's greater
uh and working towards a greater purpose.
So down at the bottom, uh enough of the bad
stuff, but just two more things, uh disengaged
employee can cost up to 34 percent
of their annual salary. That's if they stay with
you. That's just for that disengagement, that rework,
that whole hum lack of effort, that
um that frustration uh can
cause up to 34% of their salary.
But if they leave, they can
actually actually cost up to three times
their salary to recruit someone
uh on board them, bring them in shift coverage
while they're away, that sort of thing. So there's
again a lot of things that we
can mitigate if we're keeping our employees
happy, involved informed.
Uh and, and, and ready to work within
the uh the corporate environment.
So then
this is kind of a neat diagram and, and
uh I put this together through a lot of feedback
from our customers. I talk a lot with our customers
in my role as, as advocacy manager
and, and, and solution consultant.
And we really want to try and understand
the the overall corporate communications process.
So in looking at the process,
this is kind of the diagram that I came up with
and, and, and most organizations follow
this in some way, shape or form the steps may
not be the same, but at the same time, it's
pretty darn close.
Uh And the thing that I'm trying to really
illustrate here is first off the process that
we're part of. But secondly, the place
where we can start to see a digital assignment solution,
add value.
So step one, we're identifying, we're
understanding our business, we're understanding our goals,
our employees motivation. Why are they here? Why
are we here? What are we producing, what
are we doing? Why does our work matter? And
then we're developing a mission and purpose
around communicating that
information to our employees. We're developing
our strategy for internal communications.
We're developing frequency uh calendars,
we're developing all sorts of cool stuff that's letting
us know um why we're
here and, and, and what we're doing and how we're going to
convey that information to our employees.
Then we get into creating that engaging content
and that's a key point. We wanna make sure
the content's engaging and that it's
clearly communicates our message. And this is where
we start to see those multiple vectors come into play.
It has to be understandable to the audiences
and to do that, we have to have an understanding
of who those audiences are.
And then we get into delivery. And this is where we
start to see digital signage really at that
value because we're delivering across
a range of channels that encourage free
flowing two way communication.
Digital signage is another channel by
which we can reach our employees. And I know I've
mentioned front line workers a lot, but
it's not just front line workers.
I mentioned this being a, an a very agnostic
solution and that's what we're looking at
here. The idea that I've got a board
behind me that's showing me
uh digital signage. This is a boardroom,
maybe I walk into the boardroom and this is where the
digital signage solution is. Maybe it's
out in the halls, I'm walking to the boardroom, maybe
it's in a common area. A lobby. The list goes
on and on
the important part is is that I'm being reached
when I'm not physically at my desk or
on my digital workplace. That's what we're understanding
here. It's a different path of communications.
It supports a robust internal communications
strategy.
And then this one measuring, we understand, measuring
from the concept that we want to measure the reach of our communications
comments, likes ratings, um
uh engagements with those communications.
Um But also we get into our
employees abiding by policy. Are we seeing
um uh uh a decrease in
costs and things like that with employees
actually doing the right work the
right time. In other words, are they consuming that?
And then I mentioned this point a little bit
earlier on and it's the idea of
bringing people into the digital workplace
as we'll see shortly, providing this
messaging with digital signage allows
people to
number one, no, a digital workplace exists and
number two maybe be brought in to
find other things as well. And we're gonna see how that
works in just a second, but this is the
communications vector that we're looking at. And
as I say, this comes from our customers, a lot of,
a lot of folks respect this process as we're moving
through it. So
at long last introducing
it was digital signage solution. We want to
reach employees where they are with digital signage.
We've got some great visuals here showing a little
bit about the solution which we're gonna get to in just
a second.
The key point here is we want to drive engagement
and keep our employees focused on what matters
most. And we do this with our
end to end solution. It makes it quick
and easy to deploy, manage
and showcase your dynamic digital workplace
content on large displays across
your organization, ensuring no message
is overlooked.
So how do we do that? Great
question. First thing we want to look at
is a little bit of the featuring and some
of the featuring that we have available. Um And,
and I like this. I like the heading on this
slide, enhance your existing communications
channels. You have these channels, this is
another uh channel or it's an enhancement
to your existing channels. First thing
that we can see available here on the top left is we
have layout templates. So we've got ready to use
templates that allow us to design our content,
making sure it looks great. Every time we're not just
putting up words on a screen, we're making
things look engaging, we're informative,
we're providing people with the the the
capability, it's visually attractive
and they want to learn more about this. They want
to consume this information.
It's a seamless admin experience. It's designed
to allow you to connect to your digital workplace with
ease and security, manage your
user permissions, content creation, all that
fun stuff without any sort of hassle.
Uh It's compatible if you've got existing
digital signage, it integrates with it. Uh It
supports your existing deployments and
setups, so we don't have any worries there.
It's got that compatibility level.
It's an all in one solution. It's designed
that way. It's a turnkey solution with
a single vendor for both your hardware and your software.
And then therefore you don't have any need
to manage more providers. And
then finally, and this is one of my favorite features
and you may have noticed it over my shoulder, but you can see
it very clearly on the slide here. We have a QR
code generator. So great, we can present
the news, we can put a lot of cool designs, templates
up on screen, but we can also draw
people into the digital workplace. And this
is what a real value add, it's
not just the consumption of information. Maybe
now I've got a employee out in the field
that's got a mobile device and they scan that QR
code and now I can get them
deeper into my digital workplace, that
sort of thing. So it gets around some of those challenges
we see um with maybe employees not
being aware the digital workplace exists or
being members that don't engage for whatever
reason because now we're providing the meaningful
information with the means to engage
on a deeper level. So this is
gonna automatically as you can see, generate
a QR code for each piece of content,
allowing our employees to easily scan it
with their mobile device, whatever that may be
and that's gonna drive them further
into the digital workplace and increase our adoption,
increase, increase our view counts. And
of course, the absorption of information so
very, very powerful as far as things go
how it works. And this is,
this is, this is dumbed down by design.
Uh but, but how it works is is pretty
simple as far as things go,
I've made the point a couple of times. We're targeting
personalized content where it matters
most. And, and the, the example that we're seeing
here is within
our regular digital workplace. We've got three feeds.
There's company news feed, one, feed
two is our New York updates. And feed three
is hr content.
The feeds are passing through the content manager.
This is where we're setting our templates where we're directional.
We're, we're determining our audiences, all
that fun stuff. And then the content
manager is directing the stories
where they need to go. We've got two displays in New York.
We've got two displays in Canada. And as
you can see indicated by the arrows, news
can go to multiple displays as
is needed. We can directional,
we can determine based on audience
uh makeup. Um the, the group
of folks that we're targeting whatever the case may be
and make sure the right information lands on the right
displays. And as it says on the right hand side
here, each display can show customized
content tailored for different groups of employees.
So lots of good stuff going on here.
So let's take a little bit of a look inside
it. Um You can, once again, you can see
it over my shoulder here. But what I'm gonna do is I'm gonna
stop sharing uh for a second
cause I'm gonna do some wizardry here
and I know I'm over selling maybe wizardry.
Uh But what I'm gonna do is just bring up
a digital workplace solution because I'm just
gonna show you how we can change
some of this messaging. So I'm gonna share
my screen once again
and
no point. Will my hand leave my breast here.
There we go.
And we should see
our digital workplace solution.
There we go. Perfect.
Um So we've got our digital workplace solution up
on screen and if you've been watching,
we've got a story about 2000 push
ups for mental health. Uh That's been scrolling
through. So we've got a, a reel if you
will of information that's been scrolling
through this particular display.
Now, supposing I've got some information I want
to change on this. It's really is
um pretty near instantaneous. What I'm gonna
do is I'm going to edit
and I am gonna say, you know what it
was 2000 push ups and we raised
$2000. So I'm gonna go
say 2000 push ups, $2000
raised and I'm gonna go ahead
and um change that title a little bit.
I could change the photo. I'm gonna scroll down
and I'm just gonna change some of my factual
information here
and I'm gonna change this to 2000,
not 20,000. That would be a lot um
great for mental health initiatives, but we didn't
do that. So there we go.
And we're gonna go ahead and save our changes.
So
that's just gonna go ahead and take and
then I am gonna go and
share my, not share my screen
once more. So you can see the display over my
shoulder.
Um So we can see right
away that we have
our new titling $2000 raised.
We'll see it come up again in just a second folks.
But as we're scrolling through, we can see an idea,
I'll just get out of the way here. We can see
an idea of some of the messaging. So we've got
things like improving operational effi efficiency.
We've got our facility undergoing scheduled maintenance
on a precise date when certain services
may be unavailable, that sort of thing.
So we're conveying that we've got monthly
health and safety webinars that we have people signing
up for. So we've got uh the idea of conveying
additional learning opportunities and giving people
again the ability to know these things exist
and they can go deeper into the stories
that are inherent around these.
Um And then of course, we've got our 2000
push ups for mental health. So we can see my edit
$2000 raised. We can see my $2000
on screen here. And of course, if I want
to know, know more about the mental health initiative,
got my QR code right over here on the right hand
side where I can scan that and be
taken deeper in. So again, driving
revenue with cross sell and Upsell, we've got exciting
new products. You can see the display
moving through and it's just as easily
to publish content to the display as well.
So lots of good stuff with this,
it's designed to be easy to administrate.
It's not designed to make your processes
harder. It's designed to make them easier and
more effective.
So without further ado, let's get
back into our presentation and I
am just gonna share
and boom, we're back in. Perfect. OK.
So then
we just had a just a quick look at the digital signage
solution in action. And this is an appropriate time
for me to mention that we do have a product
chat coming up on September 25th
at 1 p.m. We're gonna dive a little deeper
into the digital signage solution. In the meantime,
keep those questions coming and we'll certainly provide
you um the information uh that
you request as soon as we can.
So then moving into and
every time I stop sharing my screen, it
starts not letting me toggle properly.
Let's talk about some use cases.
So as we're starting to look at use cases and
I mentioned this across um you know, it really
is an agnostic solution.
So I'm mentioning this across a number of industries,
we've targeted a few here. So for retail,
what we're looking at to start is to drive
sales and to celebrate success. So
we can see by the graphic here that we're highlighting
top sales performance, that sort of thing. So
this is something that might appear in, in a boardroom.
Uh any number of places where we can celebrate
that, that overall success. Uh It
might be in a retail location, it might be in
a, in, in a back stock room or something like that.
We're actually doing um suggested selling
of products where we're uh we're targeting certain
products and we're able to establish something
of a leader board, that sort of thing. Uh So
we're conveying that information um
by virtue of our, our, our uh our
signage here
and it has the benefit of motivating
and engaging our staff. So we're doing things like
promoting sales targets, top performing associates
for celebrating success across different stores.
This is big, this is a, this is a big thing,
but we're also boosting our revenue
because we're keeping employees informed about new
seasonal products, upcoming promotions
and providing training tips to Upsell effectively.
So if you think of this in the context
of a retail environment, and I've got this
strategically position someplace where my employees
can see it, I can give them sales tips.
I can let them know and hype up new upcoming
promotions. There's all sorts of cool stuff
I can do by means of this digital science
tool. And of course, it helps
with motivating the staff. They're feeling
that they're doing meaningful work, it helps them achieve
their own personal goals and it makes them
feel informed and part of a greater corporate
whole. That's what we're driving for with a solid
internal communication strategy.
Next use case we'll look at is gonna
be manufacturing and our goal here,
as we can see along the top is to prove improve
our health and safety and to drive overall
efficiency. So
manufacturing, we really well
any industry, we want a safe and healthy work
environment. But when we turn to manufacturing,
we think machines, we think, OK, maybe
we want things to be really safe. So
creating a safe and healthy work environment,
we're looking at things like delivering training material.
Uh We're looking at uh providing regulatory
requirements, safety protocols
and we want to provide these to our floor workers,
they can retain the information effectively.
In other words, if I've changed the policy or there's a
lockout on a machine or
there's just uh maybe plan inspection,
um facility maintenance, whatever the case may
be, I want my employees to know about
it and I can't trust necessarily that they're gonna
read the memo on the board. Uh that's
on the door when they walk in that sort of thing.
So just keeping in mind that
this nice big bright display is gonna be there
and it's gonna display a scrolling list
of stories that are keeping my plant workers
informed,
that's gonna contribute overall to alignment
and efficiency. So we talked about the idea
of saving money uh by saving on
rework and things like that. So we're
displaying upcoming maintenance, safety inspections.
We're displaying um uh how tos
things like that uh and informing
our employees and aligning them
on our prior
and on the jobs they're doing. And we can see the example
on screen is a good one. We're looking at an
office, building maintenance notification, we
see all the details, we see the areas affected.
There's a lot of good visuals here and that's
the idea of what we want to share, to
keep our employees informed, to keep
them safe. And again, to let
them feel involved
moving now to a hospitality use case,
we're looking at the idea in this case
of successfully rolling out changes and
enhancing culture. So um
culture cannot be understated.
Um We, I made the point earlier
about the idea of a lot
of our disparate working environments actually
being detractors from culture. It's harder to
create that sense of culture when we're not in the same
place.
So the digital workplace provides
a lot of key ways to contribute to that culture.
We've got recognition centers, we've got diversity
equity and inclusion. We've got birthday
and anniversary celebrations, all sorts of
cool stuff there. And this is a
value add for this. The idea
that I can display things like wellness tips,
de I events, birthdays, anniversary,
encouraging messages, things that
promote that positive workplace environment.
And that gets my employees feeling
good, feeling involved, able to celebrate
with their peers, celebrate successes
or, or, or, or some wonderful
initiative and it conveys that information
to them. So this doesn't just have
to be plant,
plant instructions, all this other stuff. It
doesn't just have to be sales targets. It can
convey some of this fluffier stuff.
And I say fluffier tongue in cheek, but
that really contributes to an overall employee
culture and that's, that's really key to
a successful workplace.
We're also looking at the idea of change
management. So we're announcing team changes.
We're training employees on new protocol. We're highlighting
new customer promotions like loyalty
programs. I'm working in hospitality.
I should know about attractions in the area
that we can work with. I should know about facility
closures. I should know about uh recent
promotions that we're doing uh that
I and that I can offer and I can do that
through digital signage being
conveyed to these employees because hospitality
is another one. It's an industry I worked in as
well. Uh where if you're
perceived as being on your phone, you're
not perceived as being approachable, you're not perceived
as being in the game. So
cellular or mobile device use
is, is, is really discouraged in a lot
of those cases.
And of course, the possibilities are endless.
I mentioned this as an agnostic solution
and it really is. So we've got just a couple of other
examples here. We've got the idea that Jennifer
and her hr team posted a message
to let employees know that the annual open enrollment
period kicks off next month. I think I hedged
my bets with this one a little earlier. But
it's the idea. This is a key period for a lot
of employees. You're signing up for the, the,
your, your benefits, your enrollment, uh
and being able to hype that for
folk folks to know that it starts and we're gonna
start taking applications here. Uh This
is a huge value add when it comes to
uh an open enrollment program
with an it, we've got Amanda, she's our it
manager and I love this one because she's
sharing monthly security best practices.
We've got that. It tips and tricks which sometimes
can get buried in the digital workplace and not
necessarily consumed. We can put this
up on signage and uh Amanda can advise
people about password changes, anti
fishing campaigns, all sorts of cool
stuff, even just a security tip of
the day that can go up and, and, and just help contribute
to the overall security effectiveness
of the organization.
And then finally, not finally, but finally,
on this slide. We've got Owen the operations
manager and he's providing ongoing training,
materials and opportunities, training, content,
course information to ensure his staff
are up to date and compliance. So again, we're creating
informed workers that know what they're
doing, feel aligned with the corporate purpose.
Uh and, and, and have things in their
tool kit like these uh aforementioned
security policies. Lots of good stuff
we can share with this edition
means to share it. And I love the screenshot
below because again, what we're seeing is
uh we're seeing a digital sign that's not
in like a manufacturing environment or retail
environment. This is obviously an office,
a break room, something along those lines.
It's behind the scenes and it's getting
employees where they work. This is
the the the the target that we're looking for.
We want to target this messaging to our employees
and where they work within our organizations.
So
obviously, there's some value with this. We talked about
monetary detriments. We talked about the idea
of what will happen if we or or or could
happen if we don't change our strategy. Well, what's
the ro i behind digital signage? Well,
there's a lot of stuff on this slide and I'm gonna let some
of you read it for yourself. I'm gonna go over
a few key points. But if we look at employee
communication overall,
we see that appreciated employees work
60% harder. OK? So
if they feel appreciated, if they feel aligned
with the company purpose. Then we have employees
working that much harder and wanting to achieve
for the organization because they feel informed,
they feel the work they're doing matters and
they feel that they belong within the organization,
within manufacturing. A couple of key stats
that I really like here. The first is that we are reducing
injury and illness by 41%.
And that for each $1 invested
in safety solution, you realize 4
to $6 in benefit. And this really
is, if you think about it a safety solution,
it becomes a safety solution. The second
we put up safety policies, safety
warnings, uh warnings about plant
maintenance, whatever the case may be. As soon as we
start putting that information up on screen,
we now have a safety solution. Um
So this, this one really speaks to me as
far as the statistic goes
on the right hand side of the slide looking at retail,
we see that 43% of organizations
consider digital signage important
for training. While 22%
say it's absolutely essential. They're
recognizing the fact that in retail,
they want their associates on the floor behind
the registers, whatever the case may be, they
don't want them looking at their devices or having
to take time to consume policies on
on on a desktop tool. So
they're recognizing the utility of things like mobile,
mobile, pardon me and digital signage
to complement those communication strategies.
So that's a huge one as well
within the hospitality industry. 95%
of restaurateurs agree that it improves
business efficiency. So again, the
idea that we're able to put these up
in strategic areas within restaurant facilities
uh to convey um different
aspects of, of, of, of those very
important jobs that are being done.
And then finally, when we're looking at information,
nine out of 10 manufacturers utilize
digital signage already to enforce
training and productivity and
there's just a little stat in here. Um And
you might remember this uh from your school days, 93%
of effective communication is nonverbal.
I remember going on those many, many times
in school. Um We're hitting people
of course, on that non verbal communication angle
because nothing about this is verbal. It's right
here behind me. Uh And that allows me
to convey the message uh easily,
appropriately uh and in a very,
very attractive interface as far as
things go. So
um some takeaways, we've, we've
talked a lot, I've talked a lot about digital
signage, what can you learn uh or
what should you learn and, and kind of take away
from this webinar.
Um The first thing is that every employee
has different communication needs, not
all folks receive and consume information
in the same way. We talked about different vectors
like our desktops, our mobile devices,
digital signage, we talked about the use of memos,
word of mouth, things like that. Every
employee has different needs and we have to respect
those needs when we're targeting communications
to our employees. That's thing one
um thing too. It's a benefit to do so
because employees who regularly receive
relevant communication, feel more
included and engaged and are generally
more productive. So we have that
savings and contented employees who aren't
gonna leave us, we have that savings in productive
employees who are gonna do good work the right work
the first time. And that's a huge benefit
to our organization.
Digital signage integrates seamlessly with
your digital workplace and it allows you to tailor
and target message and that is going to drive
further engagement in your digital workplace. I made
this point already but the idea and I'm
pointing here, but I know you can see me on camera.
So it's cool that I point for once. Um this
QR code in the corner is gonna
drive further engagement in my digital workplace.
This sign is gonna drive further engagement
in my digital workplace. Where did this message come
from? Oh, our digital workplace. Would you like
to know more about it? This is how we start
to see that we'll start rolling and
us driving more folks towards communications
and our membership and advocacy
within our digital workplace. And then
finally,
and I've, I've said agnostic, a number of times
that's really what it is digital signage
offering many impactful benefits across
industries, across job functions and
within any organization, there is
a case to be made for digital signage uh with
any number of organizations. And we talked
about factory floors, we talked about
the back rooms of restaurants or retail enterprises.
But we also talked about the idea this signs in
a boardroom, it might confront me on my way
to a boardroom, it might appear in a lobby or a
common area, all sorts of cool
ways that we can engage with digital signage
and ensure that our messages
are being received and that our employees
are feeling, feeling valued and informed
and able to do their jobs.
So that brings me to the end
of our prepared material. And dang,
I'd love it if you could feed me some questions,
maybe I, I can see we've had a number rolling
in. So love to hear from you.
Well, thank you so much, Brad. That was very informative.
Uh a lot of great use cases and how
different roles can apply and benefit
from digital signage.
Um So we do have a few minutes here, but we do have
a couple of questions. Um Brad
uh from your conversations with customers.
What are the most common use cases that you're hearing
from them uh with implementing digital
signage solution?
Um I've talked a lot with our customers
about this as, as we've started to
um make noise about it coming out. And
I think, I think two of the, the key
ones are ones that II I spend a lot of time
focusing on in, in the webinar today. So
the first is reaching those front line employees.
I've had a number of discussions with uh organizations
that uh work in, uh for example, manufacturing,
which is something that we talked a lot about and
the idea that they're seeing maybe low
uptake on their mobile strategy, that sort of thing.
And it can be for any number of the reasons that I mentioned,
we've got folks that don't want to put a company up on their
phone, they can't carry their phones on the job
things along those lines. So
where I see again, the rubber meeting
the road is the ability for this to
be another vector of communications to those
employees. And I see it benefiting along
the lines, of course, with bringing people
further into the digital workplace because it helps
communicate the fact there is a digital workplace
and it's a valuable source of information. So I think
those, those front line and use cases
are great. I talked with a retailer. Uh
the other day I was talking about uh I was
very excited to start getting digital
signage up in their um uh I
think they said that it was their, their stock
rooms kind of the back stock rooms of the retail
location and convey things about
specials and pricing and just
just, you know, these little intangible things
that these folks are doing. Um But they're relying
on another means of communication for. So I think
that's kind of one side of things.
And then I had a really cool conversation with,
uh, a customer the other day and they were talking
about what I've been indicating here,
the idea that we can put signage up
in different areas and even primarily
desk offices, we can have it in hallways,
meeting rooms, we can have it by
common areas, break rooms, whatever the case
may be and really use this
as a value add as a, as
a bolt on to our existing communication
strategy to make sure our, our our messages
are, are, are consumed. So I think there's
a lot of really good stuff there. Certainly.
What else you got for me? Yeah, perfect. We have
a couple minutes left. Um One of the question that just
came in here as well is um
is there anything I need to consider before
deploying digital signage?
Uh Yeah. Uh It's
a number of things. Uh I think, I think
the first thing that we want to consider though is
your, what's your strategy right now? Why
are you, why are you implementing digital
signage? Um What are your
audiences who do you want to reach?
Um How do you want to reach them? What sort of messages
do you want to surface to them, that sort of thing?
And then I think, I think the next
thing you want to think about is where do you put those
digital signs like, how are you going to position
those, how are you going to uh
uh ensure that the maximum number of employees
see, see them because they are a true investment
in your overall digital strategy. And I think it's
something, it's uh
it's really cool to uh to have on
board, but you really want to think about
what your corporate communications strategy
is and how this will be a benefit,
a value add uh to your existing
corporate communication strategy. I think that's the biggest
consideration that we've got.
That's great. Uh One more, one more minute.
Uh We got uh one last question here.
Um Will you be sending out a link for the
optimum webinar to dive deeper into
the digital signage?
Oh, absolutely, I will. Yes. Uh So
we've got it posted in customer care
already. Um So if you're a member of customer
care, you can uh go give it a look there.
Uh We've got the registration link all set,
but again, that webinar is gonna be September 25th
at 1 p.m. and really excited
to uh uh break into some uh more
aspects of digital signage as far as things go.
Um
Yeah, that's uh what we're doing there.
Perfect. Um So we're at time here.
Uh Again, thank you so much everyone for, for joining
our, our webinar today on digital signage. Um
As previously mentioned, uh we couldn't get
uh to every single question. So we'll follow
up with all the answers and this recording as
well. And we hope to see you soon.
Thanks folks. And then until we see you again,
as I always say, take care and they
glue on.