Igloo Software’s Brand Refresh Reflects Company’s Continuing Transformation
Brand identity reveals a new logo, color scheme, imagery, messaging, and corporate website.
Kitchener-Waterloo, ON — September 1, 2022 — Igloo Software, the leading provider of digital workspace solutions, has completed an extensive brand refresh effort to further the company’s growth goals. The brand refresh marks a milestone of the significant transformation taking place across the company and is another example of the momentum the company generated in 2022 to deliver its digital workspace solution. The new brand identity captures Igloo’s ambition for the future and builds upon the trusted brand Igloo built over the past 14 years serving midmarket and enterprise customers from all industries across North America and Europe.
The brand refresh complements Igloo’s mission to build a better way to work and considerable momentum over the first half of 2022. This includes:
- A 42% increase in new customer acquisition compared to H1 2021
- Average active monthly users grew 17% from H1 2021 to H1 2022
- A 114% pipeline increase over H1 2021
- A 100% Customer Satisfaction Score (CSAT) for the first half of 2022
- Record top of funnel demand with leads up over 160% from H1 2021
- The launch of two European data centers and the addition of nine languages to the platform in support of the company’s expansion plans
- Executive hiring of Tom Mall, chief financial officer, and Don Prodehl, chief technology officer
- Welcomed 35 new employees
“Igloo’s new brand embodies a modern and energetic identity which perfectly suits our excitement about the opportunity ahead of us,” explained Mike Gaburo, CEO, Igloo Software. “From new leadership and people to demonstrable improvement in our go-to-market efforts to adding new languages and opening new European data centers, much has been accomplished in the first half of this year. However, there is more work to be done as we pursue our mission to build a better way to work that empowers employees through intuitive digital workplaces that make it easy and engaging for people to thrive together at work.”
“Our brand needed to reflect Igloo’s modern capabilities for today’s contemporary workforce,” shared Chris Bondhus, vice president, marketing, Igloo Software. “Igloo pioneered the traditional intranet category, and now we are reimagining the new world of work for all employees—both desked and deskless workers. The pace of business is only getting faster while the workforce has become more distributed. Igloo’s platform is a digital destination to connect people with information, knowledge, and each other to efficiently do their jobs as every moment matters.”
Working with companies on a global scale, Igloo develops information architectures that support workers with flexible modules and communication touchpoints. The company helps organizations communicate, collaborate, and engage employees with robust digital experiences. Igloo’s intranet solution is used in a variety of industries including technology, healthcare, higher education, hospitality, manufacturing, and entertainment. Well-known brands such as Caesars Entertainment, Groupon, Mass General Brigham, Leidos, Teach For America, CARFAX, and Penn Mutual Life all trust the Igloo platform.
About Igloo Software
Igloo is a pioneer of the digital workplace technology that has become the foundation of successful companies in every industry by uniting workforces through improved communication, collaboration, and culture. By continuously evolving according to emerging trends in the world of work, Igloo’s cloud-based platform leads the way as a digital office space your employees can rely on to enhance their productivity and improve their connection to your company, whether they’re working from offices, frontlines, mobile devices, or homes. The depth of the Igloo platform and the expertise of Igloo’s customer-focused teams shape your central destination that integrates with all your favorite tools to enable a happier, more engaged workforce. For more information, please visit www.igloosoftware.com. Follow Igloo Software on Twitter, Facebook, LinkedIn, and Instagram.