Virtual Company, Real-World Connections: Using Technology to Amplify a Thriving Culture

Remote teams face unique challenges. At continued, a growing online continuing education company, our team is 100 percent virtual—and it has been since the beginning. For many companies, this distance can make it difficult to establish and maintain a thriving culture. Luckily, we’re not most companies.

Our culture is unique and super strong. We’re a collaborative, communicative bunch. We care about one another, and we all know one another well. Once people get here, they’re engaged, they’re happy, and it’s a great place to work—which is why we only have about 2 percent annual voluntary turnover. Oh, and we’re not a startup—Allied Health Media was founded in 1999. We are privately owned by a husband and wife power couple, and we have no outside funding or debt. As we grow, it’s through our own investment.

Working remotely is a great setup for our 88 employees. Many of us used to endure long commutes, work excessively long hours, or spend too much time away from our families. For many, joining our team changed that and marked a positive shift in our lives. Many will say the ability to be there is key to their overall well-being and happiness: to be there when their kids get home, to be there for school or sports event, and to be there for time with family.

Remote teams, close connections

Remote work is a fantastic arrangement for our employees, but it’s not without its challenges. Strong communication and collaboration are critical when you’re dealing with a workforce that’s so spread out. One reason we are so successful being virtual is that so many of our folks are classic extroverts, so they’re forging those connections daily.

Our leadership team puts as much emphasis on culture as it does on revenue. We believe this sets us apart from most companies. In my experience, many companies don’t invest the time or the resources to focus on those softer areas. Our company makes it a priority.

Our core values are to be reliable and excellent, to communicate openly and effectively, to collaborate and support always, and to act like an owner. We approach everything we do with those ideals in mind, and this shows in our company culture. Trying to create a great culture where one didn’t previously exist is really difficult. Fortunately, our culture grew organically from the start. We can now continue to maintain and enhance all the good that’s already here by staying focused on communication and connection.

Happy birthday! The 60 emails that sparked change

When I joined the team, we had about 60 employees. We used email and Skype to communicate, and we also used the Google suite of apps (G Suite) to collaborate. But there was a problem that became glaringly obvious on each colleague’s birthday. Each time a birthday announcement email was sent to the company, I would come in in the morning to literally 60 emails because everybody “replied all” to that email to wish a happy birthday to their team member.

I would come in in the morning to literally 60 emails…
Clearly, email and G Suite weren’t going to cut it.

Obviously, our people wanted to connect. They wanted to share their excitement, but we didn’t have a communication hub to do so. There was no place they could go to see fun personal announcements such as birthdays and new babies or work-related updates such as closing a big sale, kicking off a company-wide Fitbit challenge, or spreading the word about a new open position on our team.

Clearly, email and G Suite weren’t going to cut it.

Keeping it simple

The search for a company-wide intranet system was in the works before I started at Allied Health Media. At first, there was talk of developing it in-house, but the final call was to seek out expert assistance. When I arrived, that responsibility fell to me.

This intranet had to be able to easily share news and policies; it had to be branded to look like us; it had to be easily configurable; and it had to have intuitive navigation and documentation management. I viewed demos from at least 10 vendors, and together with our leadership team, we narrowed it down to two contenders, including Igloo. I pushed hard for Igloo digital workplace solutions because I found it much easier to use than our other option. And since I’d be managing it, I was given the buy-in I needed.

I loved everything about Igloo. The way you can easily create spaces, pages, and content make using Igloo so simple, and the drag-and-drop functionality is intuitive. I’m a fairly tech-savvy person, but I knew that since folks in each department would be adding content and customizing their pages as well, whatever we chose had to be easy to use. With Igloo, that’s exactly what we got: a platform you can figure out without extensive training.

I loved everything about Igloo. The way you can easily create spaces, pages, and content make using Igloo so simple…

In addition to an organized, process-based communication hub to house all our more formal company announcements and information, we also created a space for more casual communication. Igloo’s microblog feature allows anybody to share anything. You want to share a cute picture of your kid playing baseball? Share it. You saw a funny video online? Share it. It gives everybody a place to feel like we’re all together. We don’t have an office to do that, so we needed a way to do this digitally. Our Igloo digital workplace definitely reflects our culture—in the way we communicate and the things we post.

The launch and the revamp

We officially rolled out Igloo to our teams in October 2014. We launched our central hub to organize and share company communications, policies, and calendars. We also launched team spaces, a custom sub-portal for each department where they could have a space to post news, calendar items, documents, key information, and more about their roles and department objectives. We launched a similar portal option for cross-team project collaboration, but it never really caught on, so we dropped it. And that’s OK—it’s all about figuring out what works best for our teams.