Marketing teams have to work faster and smarter to put their budgets to work. That requires a mix of creativity, ingenuity, and the right digital tools that will help them deliver more value every single day.
Getting marketers comfortable with using tech to help them do their jobs isn’t the problem. Most marketers are already using marketing collaboration tools and platforms for specific tasks. Tools like a CMS or DAM to manage content; CRM tools to manage customer data; marketing collaboration tools like IM or group chat; the list goes on and on.
But, there’s one tool marketers might be missing. And it’s one that can have a big impact on their results. Now more than ever, with the rise of remote work and the dislocation of teams, there’s a heightened need for improved alignment, knowledge sharing, and communication. So, where should marketing teams turn their attention to meet these impending needs?
The answer? Intranet technology.
With the right intranet technology and vision, your marketing teams can establish a single, easy-to-use destination for all marketing planning and asset management. A place for sales to access the latest resources, for employees to learn about new campaigns, and for marketers to work together behind the scenes.
Before you dismiss the idea because you’ve tried it before or IT can’t help and you don’t have time (or skills) to mess around with SharePoint, hear us out. Intranet technology has evolved significantly over the past decade and it’s emerged as one of the most talked-about tools during the pandemic.
Let’s take a look at six reasons why digital workplace solutions like next-gen intranet tech should be on every marketing team’s radar.
Six pain points your intranet can address:
You’ve created all these great resources, but no one “seems” to be using them.
The solution: Create a single source of truth for all marketing materials in a Marketing Knowledge Base. Centralize all your messaging, collateral, presentations, videos, and campaign information so it’s easy for key stakeholders like your sales teams to get informed and help spread the word.
You’ve created a strong brand, but it’s not being used consistently.
The solution: Build a Brand Knowledge Base. Create an easy-to-use, self-serve repository. Store and share brand guidelines, logos, fonts, photography, and more.
Everyone on the team is busy, but we are not always aligned or productive.
The solution: Enable team collaboration in a Project Room. Collaborate on projects — from start to finish. Keep everyone aligned by tracking deadlines, assigning tasks, storing files, and sharing updates all in one place.
The team does not have one place to go to stay informed on the plan, share the latest results, or brainstorm with their colleagues.
The solution: Promote your team and activities in a Team Room. Provide a dedicated space for team communications and knowledge sharing on topics such as goal planning, industry best practices, program results, and more.
Your team gets hit with requests daily — and often to multiple team members.
The solution: Gather and manage all requests in a Request Center. Give stakeholders a place to submit all types of marketing requests. From assets to advice, requests are routed to the right person, quickly, and easily.
You need a better way to get all employees informed and inspired about the business.
The solution: Forget email. Share timely news and updates in a Newsroom. Curate and deliver marketing news to all employees with user-friendly content publishing and social collaboration tools that encourage engagement.
Chart a new course for a better 2021.
In this new world, where you’ve bravely adopted the intranet as a business-critical tool for your team, you might be surprised at the results you’ll see.
And if improving communication, collaboration, and knowledge management has been on the back burner while you’ve been trying to control the chaos of what seems like endless campaigns and programs, this may be the relief you need.
2020 has been a year of unexpected change. So, why not make 2021 the year you adopt a different way of working, a new marketing mentality. Where your tools exist to make you more effective, not weigh you down. And contrary to what you may have thought, your intranet can lead the way.
Throw out your old definition of the intranet. Instead, think of it as THE tool that enables you to:
- Create a single source of truth
- Flawlessly execute campaigns and enable faster decision-making
- Build a bridge between the sales and marketing teams
- Share the latest brand updates and creative assets
- Deliver updates to the entire organization
Get more from your marketing, in just 2 weeks.
As most marketers would agree, time is of the essence. You don’t have time to spend to manage tools and fixing broken processes. You need both communication and collaboration solutions built for marketing — and that can be easily implemented in weeks not months.
The good news, you don’t have to replace or overhaul the intranet. Instead, you can leverage the underlying technology to solve your marketing challenges. And you can do it on your own terms, at your own pace — without little involvement from IT.
To learn how, visit: https://resources.igloosoftware.com/department/marketing/