In today’s fast-paced and digitally-driven world, the importance of the digital employee experience (DEX) cannot be overstated. Defined by Forrester as the overall employee experience using technology at work and how it affects their relationship with their employer throughout their employment journey, DEX has become a critical factor for organizations, especially in the post-COVID era with a remote/hybrid workforce becoming the norm.
The quick version
In simple terms, a positive DEX brings with it meaningful benefits in key areas of worker satisfaction and organizational performance. It increases employee engagement, leading to a more dedicated and motivated workforce, while accelerating the adoption of new ways of working, helping organizations stay agile and competitive. As the workforce becomes more engaged and informed, DEX also proves crucial to talent retention, as satisfied employees are more likely to stay with their employers. Of course, the net effect of these improvements is a measured improvement in overall productivity, resulting in enhanced business outcomes.
As with anything worth doing, achieving an optimal DEX is not without challenges. One of the primary hurdles is the “one size fits none” approach. Employees now expect a personalized digital experience that aligns with their preferences and individual needs.; outdated intranets that fail to cater to these requirements are bound to become barriers to employee satisfaction and productivity.
Common DEX challenges
This barrier often takes the form of the “productivity paradox,” a common trap for ambitious digital solutions. The proliferation of productivity tools can overwhelm employees—especially those for whom the tools aren’t properly tailored—leading to digital fatigue and friction, and hampering their efficiency instead of boosting it. Organizations must strike a balance by providing streamlined and relevant tools to ensure their digital solutions empower rather than hamper.
The emphasis on remote and frontline work poses further challenges in engaging and connecting with employees. Organizations need to ensure that they maintain meaningful communication and collaboration channels to bridge the gap and foster a sense of belonging.
The key to overcoming all of these challenges lies in a well-designed intranet, which acts as a central hub for orchestrating an impactful DEX. The intranet plays a crucial role in unifying various tools, users, and stakeholders, creating a seamless and cohesive digital experience for both desked and frontline workers.
Building blocks of DEX
To build a meaningful DEX, organizations must cater to the diverse needs of their employees. This can be achieved by recognizing and empowering the three key users of an intranet: administrators, content managers, and content consumers. By understanding their specific roles and requirements, organizations can deliver the right experience, tools, and information needed for success.
Igloo, for instance, is an intranet platform that emphasizes the importance of providing personalized experiences. For desked employees, it offers a feature-rich browser experience, enabling them to access the necessary information and integrations to drive the business forward. On the other hand, frontline employees benefit from a streamlined mobile app that equips them with the tools and information required to perform their day-to-day tasks quickly and effectively.
A well-crafted digital employee experience (DEX) is a pivotal factor in fostering a thriving and productive workforce. Organizations must embrace the challenges posed by the digital era and adapt their approaches to cater to the personalized needs of their employees. By leveraging the potential of a robust intranet platform, organizations can build a cohesive and engaging DEX that empowers their employees to reach their full potential and drive business success.
Find an intranet partner who understands DEX
Building a digital employee experience that achieves your goals is a complex task. At Igloo, partnership is the cornerstone of our solution; by working closely with our customers in every industry, we are able to build the exact sort of DEX they need to move their organizations forward. Between our award-winning support and our catalogue of self-serve resources, we’re ready to get you back on the right track. Find out more with an expert consult today!
